Our Story

A Better Snack for Everyone

At RiteBite Group, we’re proud to help consumers across the world to snack better.

From the indulgent comfort of our delicious heritage treats to the healthy goodness of our modern snacking products, our focus is on providing the perfect snack for every occasion.

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Australia’s Sweetest Icon

While RiteBite Group was formed in 2019, our history can be traced all the way back to 1927 – when legendary Australian confectionery company, Darrell Lea, was founded.

From humble beginnings – when Harry Lea began selling chocolates and candies from a cart on the streets beneath the Sydney Harbour Bridge – Darrell Lea has gone on to become one of the most enduring and well-loved brands in Australia.

Today, Darrell Lea is one of the few remaining iconic Australian food brands that’s still operated and manufactured right here in Australia – a legacy that RiteBite Group is proud to be a part of.

Nostalgic Treats and Healthy Eats

To meet the evolving demands and preferences of today’s consumers, the RiteBite Group offers ‘the whole snack box’, with a portfolio of Australian-owned brands that covers everything from classic licorice and mints through to protein bars and fruit-based snacks.

Now one of Australia’s leading modern snacking companies, RiteBite Group is committed to delivering high-quality confectionery and healthy snack products that satisfy and delight Australians of every age.

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Our Brands