RJ’s New Zealand
RJ’s Licorice is an iconic New Zealand brand, started by the Halliwell family in 1995. The story goes that one bite of the soft, black and delicious treat and Roger was hooked. Such is the magic of great licorice that one splendid mouthful became a passion to spread licorice joy to the world.
RJ’s was purchased by Darrell Lea in 2015 which strengthened RJ’s position as one of the largest confectionery manufacturers in New Zealand.
Since the purchase, RJ’s now takes $1 in every $4 spent on confectionery in the NZ market.